Arcade
A new wave of diningArcade brings together global food concepts under one roof, creating high energy destinations shaped by flavour, culture, and creativity. Alongside its physical venues, Arcade Create supports emerging chefs and founders, building new brands with real commercial momentum.
We partnered with branding agency Everything In Between to evolve Arcade’s digital presence from a restaurant website into a platform that delivers as both a destination and brand incubator.
Identity
The identity translates into a digital experience that feels open, dynamic, and exploratory, encouraging users to move fluidly between brands, locations, and stories. It positions Arcade as both host and guide, giving equal prominence to its creators.
Colour
A rich flavour inspired palette sits against a dark backdrop, creating contrast, depth, and a cinematic atmosphere across the experience.
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Designed for Exploration
Leading the user on a guided journey through a layered brand world. Every interaction supports exploration while maintaining a premium brand experience.
- Positioned as a gateway to discovery
- Showcases the interior design
- Celebrates creators and their concepts
- Drives footfall and bookings
- Engagement through motion
- Clear signposts and calls to action
- Scalable website architecture
- Balances storytelling with functionality
Sense of place
Each venue page is designed to capture the atmosphere and individuality of its physical space, moving beyond basic information to communicate energy, layout, and experience. Content is structured to mirror how guests engage in real life, from arrival through to exploration of food and events.
The pages bring together interior design, menus, social proof, and live information in a way that feels cohesive and considered. This allows each location to stand on its own while remaining part of a wider, connected platform.
Superrb in name and superb in nature. Working with the team to deliver our new website was a genuinely great experience from start to finish. Kev, Sean and Matt went above and beyond to guide us through every stage of the project, making a complex build feel clear, collaborative and well managed. The team were incredibly responsive, solutions-focused and always willing to go the extra mile to ensure we got the best possible outcome. We’re thrilled with the final result and wouldn’t hesitate to recommend Superrb to anyone looking for a thoughtful, expert partner to bring a website to life.
Cultural core
The platform places the people behind the food at its centre, highlighting the chefs, creators, and collaborators who define the Arcade experience.
London and beyond
Concieved in London, Arcade’s prime locations in Covent Garden, Tottenham Court Road, and Battersea Power Station provide high footfall hubs for discovery. This new website makes it easy to navigate between them, while reinforcing the distinct character of each venue.
As the brand expands into new markets, the experience is built to scale, supporting new locations, cuisines, and cultural influences without losing coherence or clarity.
Brand in motion
The digital experience extends a brand world created by Everything In Between, translating it seamlessly across screen, space, and interaction. It positions Arcade as a platform that elevates its creators, allowing each one the space to shine within a cohesive and consistent system.
